Professor Sandra Jones (editor), Partnerships, Proof and Practice - Proceedings of the Second International Nonprofit and Social Marketing Conference, Centre for Health Initiatives, Faculty of Health and Behavioural Sciences, University of Wollongong, 2008. ISBN: 978-1-74128-153-8 (CDROM) ISBN: 978-1-74128-154-5 (Online)

The Partnerships, Proof and Practice - Second International Nonprofit and Social Marketing Conference was held at the University of Wollongong between 15-16 July 2008. Conference streams included (1) Food Marketing, Food Policy and Consumers, (2) Social Marketing: Market Definitions and Message Development, (3) Cases and Communities: Practitioner Perspectives, (4) Tobacco and Other Vices, (5) Social Marketing in Health Services, (6) Works in Progress and (7) NPOs and Relationships.

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Papers from 2008

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Service Failure in the Hospital Industry: The Indonesian Experience, L. Alfansi and F. T. Atmaja

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The Impact of Cause-related Marketing on Nonprofit Organizations, D. Z. Basil, S. Deshpande, and M. Runte

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A Comparison of Dieticians and the Public: Nutrition Focus, Food Choice, and Mental Accounting, Michael Basil, D. Basil, and S. Deshpande

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Is it Green Marketing, Greenwash or Hogwash? We Need to Know if We Want to Change Things, L. Brennan and W. Binney

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Environmental Influences on Tobacco Consumption by Smokers Intending to Quit, L. Clark, S. Burton, and J. Bollerup

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Factors Influencing Successful Collaboration: The Case of dKnet, J. Harman

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Defining a Process for Segmenting the General Practitioner Market for Rural Practice Recruitment, E. Hemphill and C. T. Kulik

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Product Evaluation in a Social Marketing and Community Development Context: A Case Study, A. Hill, R. Hill, and S. Moore

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Public Health, Regulation and the Nanny State Fallacy, J. Hoek

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Smokers’ and Former Smokers’ Responses to Tobacco Retail Displays, J. Hoek, H. Gifford, G. Pirikahu, G. Thomson, and R. Edwards

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Communication About Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families, Sandra C. Jones, S. Reis, and K. L. Andrews

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An Investigation of the Duplication of Game Purchases between Regular and Pathological Gamblers, D. Lam

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The Effect of Alternative Nutrition Information Formats on Consumers’ Evaluations of a Children’s Breakfast Cereal, N. Maubach and J. Hoek

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Reducing Underage Kerbside Drinking in North Tyneside: A Social Marketing Project, D. Ong and H. Lloyd

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GIS for Measuring Product Performance and Strategic Planning: Mapping Condom Coverage, Quality of Coverage and Access to Condoms in Hot-Zone in Nepal, P. D. Pant, M. Shrestha, and P. Oyloe

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Developing Effective Communication Strategies to Promote the Help-Seeking of Young People With Mental Health Problems in the Illawarra, L. Phillipson and E. Wiese

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Not Just Any Volunteers: Segmenting the Market to Attract the High-Contributors, Melanie J. Randle and Sara Dolnicar

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The Strategic Fit of Community Events Hosted by Charities: Insights from Australia, A. Ruperto and Gregory Kerr

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Social Marketing through Business Alliance with Commercial Partners, R. Satyal, P. Oyloe, and R. Ramlow

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Cause Marketing Partnerships, Diffusion of Breast Cancer Awareness & the Komen Case, V. L. Vaccaro

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It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing, K. Van Putten and Sandra C. Jones

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The Asthma Foundation NSW and Consumer Engagement, R. White

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Describing Value in a Social Marketing Service: What is it and How is it Influenced?, N. Zainuddin, R. Russell-Bennett, and J. Previte