Professor Sandra Jones (editor), Partnerships, Proof and Practice - Proceedings of the Second International Nonprofit and Social Marketing Conference, Centre for Health Initiatives, Faculty of Health and Behavioural Sciences, University of Wollongong, 2008. ISBN: 978-1-74128-153-8 (CDROM) ISBN: 978-1-74128-154-5 (Online)
The Partnerships, Proof and Practice - Second International Nonprofit and Social Marketing Conference was held at the University of Wollongong between 15-16 July 2008. Conference streams included (1) Food Marketing, Food Policy and Consumers, (2) Social Marketing: Market Definitions and Message Development, (3) Cases and Communities: Practitioner Perspectives, (4) Tobacco and Other Vices, (5) Social Marketing in Health Services, (6) Works in Progress and (7) NPOs and Relationships.
Papers from 2008
Service Failure in the Hospital Industry: The Indonesian Experience, L. Alfansi and F. T. Atmaja
The Impact of Cause-related Marketing on Nonprofit Organizations, D. Z. Basil, S. Deshpande, and M. Runte
A Comparison of Dieticians and the Public: Nutrition Focus, Food Choice, and Mental Accounting, M. Basil, D. Basil, and S. Deshpande
Is it Green Marketing, Greenwash or Hogwash? We Need to Know if We Want to Change Things, L. Brennan and W. Binney
Environmental Influences on Tobacco Consumption by Smokers Intending to Quit, L. Clark, S. Burton, and J. Bollerup
Factors Influencing Successful Collaboration: The Case of dKnet, J. Harman
Defining a Process for Segmenting the General Practitioner Market for Rural Practice Recruitment, E. Hemphill and C. T. Kulik
Product Evaluation in a Social Marketing and Community Development Context: A Case Study, A. Hill, R. Hill, and S. Moore
Public Health, Regulation and the Nanny State Fallacy, J. Hoek
Smokers’ and Former Smokers’ Responses to Tobacco Retail Displays, J. Hoek, H. Gifford, G. Pirikahu, G. Thomson, and R. Edwards
Communication About Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families, S. C. Jones, S. Reis, and K. L. Andrews
An Investigation of the Duplication of Game Purchases between Regular and Pathological Gamblers, D. Lam
The Effect of Alternative Nutrition Information Formats on Consumers’ Evaluations of a Children’s Breakfast Cereal, N. Maubach and J. Hoek
Reducing Underage Kerbside Drinking in North Tyneside: A Social Marketing Project, D. Ong and H. Lloyd
GIS for Measuring Product Performance and Strategic Planning: Mapping Condom Coverage, Quality of Coverage and Access to Condoms in Hot-Zone in Nepal, P. D. Pant, M. Shrestha, and P. Oyloe
Developing Effective Communication Strategies to Promote the Help-Seeking of Young People With Mental Health Problems in the Illawarra, L. Phillipson and E. Wiese
Not Just Any Volunteers: Segmenting the Market to Attract the High-Contributors, M. Randle and S. Dolnicar
The Strategic Fit of Community Events Hosted by Charities: Insights from Australia, A. Ruperto and G Kerr
Social Marketing through Business Alliance with Commercial Partners, R. Satyal, P. Oyloe, and R. Ramlow
Cause Marketing Partnerships, Diffusion of Breast Cancer Awareness & the Komen Case, V. L. Vaccaro
It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing, K. Van Putten and S. Jones
The Asthma Foundation NSW and Consumer Engagement, R. White
Describing Value in a Social Marketing Service: What is it and How is it Influenced?, N. Zainuddin, R. Russell-Bennett, and J. Previte