Title

Managerial discretion and E-CRM performance

RIS ID

24263

Publication Details

Coltman, T. & Dolnicar, S. (2009). Managerial discretion and E-CRM performance. In I. Lee (Eds.), Emergent strategies for e-business processes, services, and implications: advancing corporate frameworks (pp. 30-46). Hersey, USA: IGI Global.

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