RIS ID
11917
Abstract
Auctions are one of the most successful types of e-commerce. The price of this success is the incidence of online fraud and an increasing number of disputes between buyers and sellers. A better understanding of online trust is required. A qualitative study is discussed within this paper to identify factors that increase online trust at an online auction.
A result of this discussion I seek to answer the question: what mechanisms do people perceive as important to increase online trust prior to an online transaction? A better understanding of online trust adds to the body of theory and can be used to improve the design of online auctions.
Publication Details
Bewsell, G. R. (2005). Mangoes and chilli peppers: a domain study of online trust in eAuctions. In J. Underwood, B. Campell & D. Bunker (Eds.), Australasian Conference on Information Systems (pp. 1-11). Sydney: University of Technology, Sydney.