Consumer understanding and responses to the terms 'wellness' and 'wellbeing'
Wellness and wellbeing are terms that have a long history of use related to health and capacity for individuals and the community within a broad range of disciplines. However understanding how individuals might interpret these terms within nutrition communications has not been clarified. Eight issue-focussed focus semi-qualitative focus groups and seven issue-focussed semi-structured interviews were conducted with a convenient non-probability purposive sample of 31 women. Final thematic analysis found a mixed response to terms ranging from assurance through confusion and distrust depending on the context and the deliverer of the terms.