RIS ID
16274
Abstract
Skin cancer is a very real and prominent health problem for Australians. For adolescents in particular, despite adequate knowledge levels, they are continuing to have negative sun safe behaviours as attitudinal and social factors overpower health promotion efforts. Through a comprehensive literature review, competitors to health promotion are addressed and the need for a more comprehensive strategy for behaviour change is outlined. Social marketing is introduced as a potential and effective strategy in behaviour change interventions. It is believed to be far more appropriate for hard to change behaviours such as adolescent sun protection, as it uses to go beyond mere education and addresses the underlying issues.
Included in
Arts and Humanities Commons, Life Sciences Commons, Medicine and Health Sciences Commons, Social and Behavioral Sciences Commons
Publication Details
Lynch, M. & Jones, S. C. (2006). Adolescents, sun protection and social marketing. Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference Newcastle, 10-11 August 2006, Australia: University of Newcastle.