RIS ID
16271
Abstract
Both Australian and worldwide authorities differ on how the issue of childhood obesity should be tackled. Some call for a junk food tax and restrictions on fast food advertising while others supported initiatives to encourage people to walk and cycle more. This paper examines the Australian media dialogue concerned with food advertising and children presented in the fIrst six months of 2005; identifying the key spokespeople for each side of the debate and the main platforms of their arguments; and making recommendations for social marketing practice.
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Publication Details
Jones, S. C. & Fabrianesi, B. S. (2006). Who''s saying what about food advertising to children?. Proceedings of the 3rd Australasian Non-profit and Social Marketing Conference Newcastle, 10-11 August 2006, Australia: University of Newcastle.