Building brands with competitive analysis
Ross Gordon, University of WollongongFollow
W. Douglas Evans
Gordon, R., Hastings, G., McDermott, L. & Evans, W. Douglas. (2008). Building brands with competitive analysis. In W. Douglas. Evans & G. Hastings (Eds.), Public health branding: Applying marketing for social change (pp. 73-90). Oxford: Oxford University Press.
Please refer to publisher version or contact your library.
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