Title

The effectiveness of social marketing interventions for health improvement: What's the evidence?

RIS ID

41815

Publication Details

Gordon, R., McDermott, L., Stead, M. & Angus, K. (2006). The effectiveness of social marketing interventions for health improvement: What's the evidence?. Public Health, 120 (12), 1133-1139.

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Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.puhe.2006.10.008