Title

Dead cert or long shot: the utility of social marketing in tackling problem gambling in the UK?

RIS ID

41792

Publication Details

Gordon, R. & Moodie, C. (2009). Dead cert or long shot: the utility of social marketing in tackling problem gambling in the UK?. International Journal of Nonprofit and Voluntary Sector Marketing, 14 (3), 243-253.

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Link to publisher version (DOI)

http://dx.doi.org/10.1002/nvsm.350