RIS ID
20485
Abstract
Early detection of breast cancer through regular mammograms is crucial to reducing the mortality rate, yet almost 50% of target women (aged 50-69years) fail to have regular mammograms. Young women aged 18-39 years (N = 60) participated in a two-stage study that explored familycommunication as a vehicle for mammography promotion to target women.Intention to initiate such a conversation was measured and predicted using the Theory of Planned Behaviour (TPB) framework.The TPB variables together produced a model that predicted behavioural performance, withintention being the only independent predictor.Young womens anticipatory perceptions and actual experiences of initiating a conversationabout mammography were also explored qualitatively. Barriers included a sense of being illinformed, and a desire to avoid awkwardness andworry.Perceived advantages included a more supportive and open relationship with the female relative, learning more about mammography from an experienced female, and prompting a family member to consider regular mammography a health priority.Intergenerational family communication appears to be a viable vehicle for mammographypromotion.
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Publication Details
Browne, J. L. & Chan, A. Y. C. (2007). Intergenerational family communication about mammography: young women's perceptions, intentions and experiences. In K. H. Moore (Eds.), Proceedings of the 42nd Annual conference of the Australian Psychological Society (pp. 42-46). Melbourne, VIC: Australian Psychological Society Ltd.