Social marketing's response to the alcohol problem: who's conducting the orchestra?
Sandra C. Jones, University of WollongongFollow
Jones, S. C. (2011). Social marketing's response to the alcohol problem: who's conducting the orchestra?. In G. Hastings, K. Angus & C. Bryant (Eds.), The SAGE Handbook of Social Marketing (pp. 253-270). London United Kingdom: SAGE Publications Ltd.
Please refer to publisher version or contact your library.