Title

Social marketing's response to the alcohol problem: who's conducting the orchestra?

Document Type

Journal Article

Publication Details

Jones, S. C. (2011). Social marketing's response to the alcohol problem: who's conducting the orchestra?. In G. Hastings, K. Angus & C. Bryant (Eds.), The SAGE Handbook of Social Marketing (pp. 253-270). London United Kingdom: SAGE Publications Ltd.

RIS ID

48513

Please refer to publisher version or contact your library.

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