Title

I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia

RIS ID

21428

Publication Details

van Putten , K. & Jones, S. C. (2007). I don't think there is enough of those types of ads: why social marketing needs to try harder to combat the rising incidence of obesity and associated weight related health problems in Australia. In M. Hastak, J. L. Swasy & S. A. Grier (Eds.), Marketing and Public Policy Conference Proceedings 2007: "Meeting Social, Ethical, and Regulatory Challenges in the 21st Century" (pp. 45-53). Washington D.C.: American Marketing Association.

Abstract

Awareness of community perceptions of current marketing for food and lifestyle can assist in the identification of gaps or barriers within current social marketing strategies designed to address the growing health crisis in Australia of obesity, diabetes, and cardiovascular disease; and can assist in providing solutions in reducing the gaps.

Link to publisher version (URL)

Marketing and Public Policy Conference

Please refer to publisher version or contact your library.

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