Consumer responses to health claims in food advertisements using both 'lay' and 'scientific' terms

Authors

Anne-Therese McMahon, University of WollongongFollow
Linda C. Tapsell, University of WollongongFollow
Peter Williams, University of WollongongFollow
Sandra C. Jones, University of WollongongFollow
Hayley Patterson, University of Wollongong
Lynette Mackey de Paiva

RIS ID

18714

Publication Details

McMahon, A., Tapsell, L. C., Williams, P., Jones, S. C., Patterson, H. & Mackey de Paiva, L. (2007). Consumer responses to health claims in food advertisements using both 'lay' and 'scientific' terms. In Dietitians Association of Australia National Conference, 24-26 May 2007, Hobart. Nutrition & Dietetics, 64 (Suppl. 1), 27.