Title

"You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks

RIS ID

40840

Publication Details

Jones, S. C. (2011). "You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks. Australasian Marketing Journal, 19 (3), 189-195.

Abstract

Young Australians' perceptions, and consumption, of alcohol-energy drinks were examined via a multi-method study conducted in late 2008. The study consisted of: 12 focus groups with 12- to 17-year-olds from metropolitan, regional and rural New South Wales (n = 95); and a survey of 12- to 17-year-olds with data collected through schools, intercepts, and the Internet (n = 1263). Alcohol-energy drinks were a popular product among adolescent participants, with similarity to soft drinks identified as a primary appeal, and they showed limited awareness of the potential harms from their consumption. Given the international evidence of harms associated with alcohol-energy drinks, those concerned with reducing alcohol-related harm amongst young people should advocate for restrictions on this product category.

Please refer to publisher version or contact your library.

Share

COinS
 

Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.ausmj.2011.05.005