Tunes and melodies that sell schooners and bubbly
RIS ID
108835
Link to publisher version (URL)
Abstract
The type of the music played in a hotel or pub influences customers' perceptions of that establishment. Music answers questions like "How old are the other customers? How up market is it? Is it a good place to take my girlfriend, or is it the kind of place to watch some footy with my mates?" And these perceptions will influence where customers go and what they order when they get there. For example, the "mates versus girlfriend" question is easily answered by whether an establishment plays Jet's "Are You Gonna Be My Girl?" or Delta Goodrem's "Almost Here". If it's the former, a round of schooners is the way to go, but if it's the latter, maybe two glasses of bubbly would be more appropriate. Most managers know this. It's common sense as they say.
Publication Details
Areni, C. S. (2011). Tunes and melodies that sell schooners and bubbly. QHA Review, July 53-53.