Development in Western ideology of entrepreneurialism and their (mis)applications in the context of non-Western cultures
The focus of this article is a conceptual analysis of the western entrepreneurship paradigm and its practical implications, based on a desktop approach. In order to bring a holistic view of the western paradigm, the following questions were raised: What constitutes the western paradigm of entrepreneurship? How does this paradigm transfer to other cultures? Why is this paradigm criticized? The purpose of evaluating the western paradigm is to gain an understanding of western ideologies in entrepreneurship to consider a suitable methodology for an alternative approach in entrepreneurship research. The different disciplinary perspectives and the reductionist approach of the western paradigm resulted in limited returns to entrepreneurship programs since one disciplinary perspective can never handle all relevancies of entrepreneurial holism. It may be better to seek a context-sensitive alternative approach.