Title

The role of online profiling, service quality, satisfaction and loyalty in developing a CRM capability: Propositions and Considerations

Document Type

Journal Article

RIS ID

12927

Publication Details

Sinnappan, S., Voola, R. & Carlson, J. (2005). The role of online profiling, service quality, satisfaction and loyalty in developing a CRM capability: Propositions and Considerations. In S. Purchase (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Fremantle, Australia: Australian and New Zealand Marketing Academy.



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