This article examines the global popularity of South Korea's contemporary commercial cinema within an Australian context. It uses audience survey findings, industry interviews and national classification database records administered by the Office of Film and Literature Classification to show how the diffusion of Korean popular culture - better known as the 'Korean wave' (pronounced Han Ryu or Ha/lyu in Korean) - has spread beyond Asia's cultural borders. This case study analyzes distribution, exhibition, and reception profiles of specific South Korean films, arguing that the Korean cinema is expanding its place in the Australian film market. Despite meeting limited but growing success in Australia to date, this study provides preliminary insight into the larger penetration of Asian cinema in the Australian market.
ANZSRC / FoR Code
1902 FILM, TELEVISION AND DIGITAL MEDIA