Food advertising is a contentious issue in regards to childhood obesity and has increasing importance on the public policy agenda both in Australia and overseas. This study examines the nature and extent of food advertising/promotions on five popular children’s websites, each of which is the website for a top-selling magazine and targets children aged eight to 12 years. The websites were monitored in two time periods: December 2005 and November-December 2007. Food product promotions targeting children via these websites were commonplace, with food products appearing in many website links. Much of this promotion was indirect and subtle, with most products associated with games, competitions or prizes.