Document Type

Journal Article

Publication Details

Birtchnell, T. 2009, ''From ''Hindolence'' to ''Spirinomics'': discourse, practice and the myth of Indian enterprise'', South Asia: journal of South Asian studies, vol. 32, no. 2, pp. 248-268.

Abstract

A resurgence in Hindu nationalism in India is accompanying a burgeoninginterest in Indian spiritual values in global aspirational and managementliterature. This article traces the shift in understandings of the economicvalency of Indian spiritual values outlining the popular relation of Hinduvalues to economic growth and management and leadership discourse andpractice.

RIS ID

72571

Share

COinS