This chapter focuses on the transformations of the cityscape of Wollongong through the embrace of neo-liberal discourses of creativity. In doing so, this chapter explores four questions often raised in regard to the contribution of the arts in revitalising small cities.
(1) Why have arts become repositioned as a key motor of neo-liberal urban rejuvenation discourse?
(2) What are the assumptions and meanings that redefine the role of art as part of the creative industries?
(3) What are the social implications of urban revitalization policies that are reliant upon folding together the 'cultural' and the 'economic' through the arts?
(4) And, finally, how does smallness operate with artistic creativity?