Document Type
Conference Paper
RIS ID
11917
Citation
Bewsell, Glenn R., 2005, Mangoes and Chilli Peppers: A Domain Study of Online Trust in eAuctions, 16th Australasian Conference on Information Systems, 29 Nov – 2 Dec 2005, Sydney: University of Technology, 1-10.
http://ro.uow.edu.au/era/1337
Abstract
Auctions are one of the most successful types of e-commerce. The price of this success is the incidence of online fraud and an increasing number of disputes between buyers and sellers. A better understanding of online trust is required. A qualitative study is discussed within this paper to identify factors that increase online trust at an online auction. A result of this discussion I seek to answer the question: what mechanisms do people perceive as important to increase online trust prior to an online transaction? A better understanding of online trust adds to the body of theory and can be used to improve the design of online auctions.