Strain-induced phase transformation studies have been conducted in a Ti-6Al-2Sn-4Zr-6Mo alloy. This alloy was subjected to b sub-transus deformation upon slow cooling from the b-phase field and the effect of strain on the extent and morphology of the phase transformation during hot-deformation was determined. In addition, the transformation kinetics and the morphology of the newly formed a-phase were studied following deformation under different cooling conditions. By applying strain, the rate of the b-to-a phase transformation increased significantly during deformation as well as during slow cooling following deformation. This increase in the kinetics of the b-to-a transformation can be ascribed to straininduced phase transformation. Also, the extent of deformation of the b-phase had a marked effect on the resulting morphology and size of the newly formed a-phase. Transformation of un-deformed b-phase rendered a-phase of acicular morphology only. However, following deformation of the b-phase, acicular as well as globular a-phase morphologies have been observed upon cooling.