Where's the weetbix?
This paper proposes a new retrieval problem and conducts the initial study. This problem aims at finding the location of an item in a supermarket by means of visual retrieval. It is modelled as objectbased retrieval and approached using the local invariant features. Two existing retrieval methods are investigated and their similarity measures are modified to better fit this new problem. More importantly, through the study this new retrieval problem proves itself to be a challenging task. An instant application of it is to help the customer find what they want without physically wandering around the shelves but a wide range of potential applications could be expected.