Title

How can survey estimates of small areas be improved by leveraging social-media data?

RIS ID

108855

Publication Details

Cressie, N., Holan, S. H. & Wikle, C. K. (2013). How can survey estimates of small areas be improved by leveraging social - media data?. The Survey Statistician: the Newsletter of the International Association of Survey Statisticians, (68), 14-15.

Abstract

At first glance, social-media data look like the antithesis of survey data - never to be used in the same sentence! By social-media data, we mean the sort of information one gets from Google, Facebook, Twitter, and so forth, about what "the crowd" is talking about or looking for. Exactly which crowd we are referring to is an important part of the science of crowd-sourcing.

Link to publisher version (URL)

International Association of Survey Statisticians

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