An archaeology of the showroom: this model society
While the problem of presentation is a central concern for any research in epistemology, metaphysics, and aesthetic philosophy, its correlative actualization in mass culture, by way of the architecture of the showroom (also now often publicized as the 'Presentation Centre') has received only scant attention. This essay initiates an archaeology of the showroom - with specific regard to the peculiar space of presentation that contains both the model suite and the model building in relative proximity - as a speculative provocation regarding the presentation space of model domesticity and model urbanism in contemporary mass culture. Our intention within the context of a preliminary investigation such as this is to delimit the role of the model in the political-economic reproduction of our current social reality.
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