Availability of large volumes of data in the firms has given a rise in interest in the potential use of business analytics applications. Research has investigated the potential of business analytics to deliver improved performance and competitive advantage at the firm level. However, a theoretical framework identifying the organisational factors which enables the firms to realise those performance gains and competitive advantage has not been clearly articulated. This paper proposes a theoretical framework identifying the organisational factors involved in realising performance gains and competitive advantage from business analytics. This paper draws on the foundational works of dynamic capabilities, routines and effective use to develop a research model. The data collected to test the research model is described along with the analytical strategies to test the model. Implications for research and practice are discussed.
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