A hybrid model for migrating customer segmentation with missing attributes

Authors

J Ma, University of WollongongFollow
H Lin, University Of Technology, Sydney
J Lu, University of Technology, Sydney
G Zhang, University of Technology, Sydney

RIS ID

84441

Publication Details

Ma, J., Lin, H., Lu, J. & Zhang, G. (2013). A hybrid model for migrating customer segmentation with missing attributes. In W. Pedrycz & M. Z. Reformat (Eds.), Proceedings of the Joint IFSA World Congress and NAFIPS Annual Meeting, IFSA/NAFIPS 2013 (pp. 825-830). IEEE Xplore: IEEE.

Abstract

Due to missing attributes in an enterprise's database, migrating customer segmentation results from external dataset to enterprise database in difficult. In this paper, a hybrid model, called HMCS model, is presented. This model artificially generates values of missing attributes based on external dataset and populates them to enterprise database. Based on this model, an application in a telecom application is reported. Application indicates the presented model can produce acceptable segmentation results on the enterprise dataset which is with missing attributes.