The University of Wollongong in Dubai (UOWD) is one of the UAE’s oldest and most prestigious universities with a proud, Australian heritage. Established in 1993 by the University of Wollongong in Australia, UOWD represented a very early Australian initiative in the UAE. From a small beginning at Almullah Plaza, through its landmark presence at Jumeirah Beach Road and to its current location at Dubai Knowledge Village, UOWD is recognized as being an integral part of Dubai. Today, as an independent UAE institution of higher education, UOWD attracts students not just from the UAE and Australia but from all over the world. Approximately 2,500 students comprising more than 80 nationalities are currently enrolled at UOWD and enjoy a quality academic experience.


Papers from 2012

Large-scale multi-country experiential learning projects in IB/IM education: challenges and best practices for enhancing teaching and research, Vas Taras, Alexander Bode, Douglas Chun, Louise Curran, Susan Gupta, Josephine Igoe, Peter Magnusson, Riikka Sarala, Anja Maria Schuster, Alfredo Jimenez, Jose Vargas-Hernandez, Norhayati Zakaria, Xavier Ordenana, and Betty Jane Punnett


An evaluation of technology integration in teaching statistics: a multivariate survey analysis, Abdellatif Tchantchane, Pauline Fortes, and Swapna Koshy

Organisational sequestering of workplace bullying: adding insult to injury, Alison Thirlwall and Theodore Zorn

Haptic modelling of cochlear implantation, Catherine Todd and Fazel Naghdy


The corporate strategy of Dubai Duty Free, Prakash Vel, Bernard Creed, and Roshni S. Narayan


The branding framework behind Modhesh, Prakash Vel and Laila Suhail


A 4-node coverage approach to the localization problem in UWSNs, Mohamed K. Watfa


A position based routing algorithm in 3D sensor networks, Mohamed K. Watfa and Alaa M. Al Tahan

IPurse: an innovative RFID application, Mohamed K. Watfa, Manprabhjot Kaur, and Rashida Firoz Daruwala

RFID applications in e-healthcare, Mohamed K. Watfa, Manprabhjot Kaur, and Rashida Firoz Daruwala


University of Wollongong in Dubai: creating a private university in the public interest, Robert Whelan and Daniel Kratochvil

Teaching notes: University of Wollongong in Dubai, Rob Whelan and Daniel Kratochvil


Global: are branch campuses serving students well?, Stephen Wilkins and Melodena Stephens Balakrishnan


How well are international branch campuses serving students?, Stephen Wilkins and Melodena Stephens Balakrishnan


Student perception of study at international branch campuses: implication for educators and college managers, Stephen Wilkins and Melodena Stephens Balakrishnan

Student choice in higher education: motivations for choosing to study at an international branch campus, Stephen Wilkins, Melodena Stephens Balakrishnan, and Jeroen Huisman

Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates, Stephen Wilkins, Melodena Stephens Balakrishnan, and Jeroen Huisman

Inference and culture: the distinction between low context culture and high context culture as a possible explanation for cultural differences in cognition, Hiroshi Yama and Norhayati Zakaria

Accerlating social science analysis for a new age (ASSANA): an overview and three case studies using the ASSANA methodology, Norhayati Zakaria

Are you treated fairly? Developing a cultural framework to understand the performance management systems in UAE workplace, Norhayati Zakaria

Empowering knowledge sharing behaviors at workplace: the role and impact of organisational culture, Norhayati Zakaria

Work with diversity, work from a distance: advocating Global virtual teams, Norhayati Zakaria

Mapping a typology for identifying the culturally-related challenges of global virtual teams: a research perspective, Norhayati Zakaria, Andrea Amelinckx, and David Wilemon

Examining cultural effects on distributed decision-making processes using keyword analysis and data mining techniques, Norhayati Zakaria, Derrick L. Cogburn, Pradnya Satish Khadapkar, and Claudia Louis

Market orientation and performance in private universities, Mostaque Ahmed Zebal and David R. Goodwin


Quality management systems as a link between management and employees, Matej Zelnik, Matjaz Maletic, Damjan Maletic, and Bostjan Gomiscek

Papers from 2011

Design and manufacture of a pneumatic glass climbing robot for cleaning of high-rise buildings, Hashem Anwari and Nidhal Abdulaziz

A technology friendly mathematics teaching methodology, Diane Audi and Mohamed Watfa

Cold chain logistics in the floral industry, Adeola Babalola, Balan Sundarakani, and K. Ganesh

From the desk of the series editor, Melodena Stephens Balakrishnan

Gain the most from your marketing spend on loyalty, Melodena Stephens Balakrishnan


Protecting from brand burn during times of crisis: Mumbai 26/11: A case of the Taj Mahal Palace and Tower Hotel, Melodena Stephens Balakrishnan


Advanced technology investment company (ATIC): a destination global champion, Melodena Stephens Balakrishnan and Immanuel Azaad Moonesar

Destination brand components, Melodena Stephens Balakrishnan, Ramzi Nekhili, and C. Lewis

A new approach for quality enforcement in communities of web services, Abdelghani Benharref, M Adel Serhani, Salah Bouktif, and Jamal Bentahar

Online monitoring for sustainable communities of web services, Abdelghani Benharref, Mohamed Adel Serhani, Salah Bouktif, and Jamal Bentahar


Islamic Banks Vs. Non Islamic Ethical Dimensions, Kassim Dakhlallah and Hela Miniaoui


Return on investment calculator for RFID ecosystem of high tech company, Robert de Souza, Mark Goh, Balan Sundarakani, Wong Tack Wai, Keith Toh, and Wu Wong

An Exploratory Study on SME Growth and Development Decision Making in Dubai, Essam Disi and Kathy Ning Shen


The steps of Slovenian organisations on the way to business excellence, Bostjan Gomiscek and Anja Pibernik

Usability practice and awareness in UAE, Mahd Hindi and Ashraf Khalil

An Asian perspective on the influence of age, job characteristics and training opportunities on job satisfaction, Peter Hosie, Payyazhi Jayashree, Abdellatif Tchantchane, and Lee Ban Seng

Aligning change deployment: a Balanced Scorecard approach, Payyazhi Jayashree and Syed Hussain

Changing mindsets: stimulating deep learning through innovative case assessment involving peers, Payyazhi Jayashree, Sumit Mitra, and Iman Rabah

Strategic change through distributive leadership, Payyazhi Jayashree, Kathy Ning Shen, and Geraldine Lefoe


A comparison of ethical perceptions of earnings-management practices, Leoni Jooste

Measuring performance by means of income and cash flows and the life-cycle theory, Leonie Jooste

Conference report: Covering Science and Religion in the Middle East, June 23, 2011: American University of Sharjah, Alma Kadragic

Conference report: The Role of Media in Arab Societies, June 14, 2011, Zayed University, Abu Dhabi, Alma Kadragic

Noor Dubai Foundation: managing blindness in developing countries, Linzi J Kemp, Immanuel A. Moonesar, and Shurooq Al Banna


An empirical study on comparing total quality management (TQM) items of national quality award applicants in Slovenia, Karmen Kern Pipan, Bostjan Gomiscek, Miroljub Kljajic, and Manca Jesenko

Learning management system and guided discovery: innovative tools to teaching computer-application to business students, Zeenath Khan

Libraries opt for more online sources, Zeenath Khan and Sreejith Subramanian


Group Work Teaches Freshmen to Communicate, Swapna Koshy

Poster presentation: an effective assessment for large communication classes?, Swapna Koshy


Poster presentation:an effective assessment for large communication classes?, Swapna Koshy

Poster presentations, Swapna Koshy


A cross-cultural evaluation of the contemporary workplace and its managerial implications, Flevy Lasrado and Tapan Bagchi

Sensemaking and sojourner adjustment among Korean entrepreneurs in London (UK), Sid Lowe, Ki Soon Hwang, and Fiona Moore


Can sustainable quality management contribute to the organizational performance?, Matjaz Maletic, Damjan Maletic, and Bostjan Gomiscek

Gold: an economic pillar in Dubai, Donelda S. McKechnie and Jim Grant

On the performance of hosting web services on mobile devices, Rabeb Mizouni, M Adel Serhani, Rachida Dssouli, Abdelghani Benharref, and Ikbal Taleb

Performance evaluation of mobile web services, Rabeb Mizouni, M Adel Serhani, Rachida Dssouli, Abdelghani Benharref, and Ikbal Taleb

Export volatility and output growth: Case of Turkey, Ramzi Nekhili and Serhan Ciftcioglu


Volatility dynamics in Dubai gold futures market, Ramzi Nekhili and Michael Thorpe


Model checking single web services using Markov Chains and MDPs, Giti Oghabi, Jamal Bentahar, and Abdelghani Benharref

On the verification of behavioral and probabilistic web services using transformation, Giti Oghabi, Jamal Bentahar, and Abdelghani Benharref

Personal values, vanity, physical health and perceived body image influences in food purchasing consumption decisions, G Barry O'Mahony and John Hall


The development of a service delivery improvement model for the Malaysian hotel sector: a focus on the developing, formulating, synthesising and refinement of a new model, G Barry O'Mahony, Johanudin Lahap, and James F. Sillitoe


Upgrading of the management review on the basis of the EFQM excellence model, Anton Petric and Bostjan Gomiscek

Simultaneous scheduling of machine and tool in automated manufacturing system using genetic algorithm, T. Prabaharan, N. Jawahar, and Balan Sundarakani

The cultural influences in effective corporate governance practices: analyzing the trend in emerging market, Vahideh Rafiee and Jawahitha Sarabdeen


An empirical study on E-Banking acceptance in the United Arab Emirates (UAE), Ramona Florentina Rusu and Kathy Ning Shen


Employer branding in selected companies in United Arab Emirates, Jawahitha Sarabdeen, Nada El-Rakhawy, and Haneen Niaz Khan

Importance of location in successful retailing, Ravindra Saxena and Balqees Hashemi


Exploring customer perception and behavior towards CRM practices in banking sector: An empirical analysis, Ravindra Saxena and Pradeep Khandelwal

Everyday low price - a blessing in disguise for walmart during recession, Ravindra Saxena and Arpana Sharma

Mobility-aware selection of mobile web services, M Adel Serhani and Abdelghani Benharref

MSOA: Mobility-aware service oriented architecture, M Adel Serhani and Abdelghani Benharref


Enforcing quality of service within web services communities, Mohamed Adel Serhani and Abdelghani Benharref

A Case Study on Effective User Participation for E-Government Assimilation, Kathy Ning Shen and Mohamed Khalifa

Supporting Virtual Teams with CollectiveThought: Applying Semantic Networks to Computer-Mediated Discussions, Kathy Ning Shen and Mohamed Khalifa

Factors influencing the entrepreneurial value creation in the UAE-An exploratory study, Arijit Sikdar and Prakash Vel

Advances in Supply Chain Management: Concepts, Methodologies and Applications, Balan Sundarakani

Analysis of reverse logistics operations for a computer company, Albert Tan, Arun Kumar, and Balan Sundarakani


A multivariate survey analysis: evaluation of technology integration in teaching statistics, Abdellatif Tchantchane and Pauline Carolyne Fortes

Changing values among countries in the Middle-East and North Africa, Micahel Thorpe and Payyazhi Jayashree

Changing values: a view of Turkey and Egypt, Michael Thorpe, Payyazhi Jayashree, and Peter Hosie


Luxury buying in the United Arab Emirates, K.Prakash Vel, Alia Captain, Rabab Al-Abbas, and Balqees Al Hashemi

Integrated marketing: success story of Crystal Gallery, Prakash Vel, Usha R. Goplani, and Tehzun Sura


Conception, nurturing, leveraging and sustenance of a successful brand, Prakash Vel, Laila Suhail, Roshni Satyanarayan, and Sharon Easo


NGN and WiMAX: Putting the pieces together, Mohamed Watfa, Khaled Abdel Naby, and Chetan Govind Bhatia

Multi-hop wireless energy transfer in WSNs, Mohamed Watfa, Haitham Al-Hassanieh, and Samir Selman

A culturally-attuned distributed decision making model of global virtual teams in World Summit on the Information Society, Norhayati Zakaria and Derrick Cogburn

What did you say? A cross-cultural analysis of the distributive communicative behaviors of global virtual teams, Norhayati Zakaria and Asmat Abdul Talib

Papers from 2010


The Muslim vote and Muslim lobby in France: Myths and Realities, Imene Ajala

Prospects and challenges of renewable energy in Pakistan, Mohammad F. Aziz and Nidhal Abdulaziz


Preventing brand burn during times of crisis: Mumbai 26/11: a case of Taj Mahal Palace and Tower Hotel, Melodena Stephens Balakrishnan

United Arab Emirates, Melodena Stephens Balakrishnan


A managerial community of web services for management of communities of web services, Abdelghani Benharref, Mohamed Adel Serhani, Salah Bouktif, and Jamal Bentahar