The University of Wollongong in Dubai (UOWD) is one of the UAE’s oldest and most prestigious universities with a proud, Australian heritage. Established in 1993 by the University of Wollongong in Australia, UOWD represented a very early Australian initiative in the UAE. From a small beginning at Almullah Plaza, through its landmark presence at Jumeirah Beach Road and to its current location at Dubai Knowledge Village, UOWD is recognized as being an integral part of Dubai. Today, as an independent UAE institution of higher education, UOWD attracts students not just from the UAE and Australia but from all over the world. Approximately 2,500 students comprising more than 80 nationalities are currently enrolled at UOWD and enjoy a quality academic experience.


Papers from 2012

Greening of industries for sustainable growth: an exploratory study on durable, non-durable and services Industries, Ravindra P. Saxena and Pradeep K. Khandelwal

Marketing an Islamic index: perceived value of KM130 Index, Hameedah Sayani and Melodena Stephens Balakrishnan


Guest editorial, M Adel Serhani and A Benharref

Scalable federated broker management for selection of web services, Mohamed Adel Serhani, Abdelghani Benharref, Elarbi Badidi, and Salah Bouktif


Query expansion based-on similarity of terms for improving Arabic information retrieval, Khaled Shaalan, Sinan Al-Sheikh, and Farhad Oroumchian

Closing the gap: developing research ecosystems of global excellence in emerging markets, Kathy Ning Shen

Explaining Virtual Community Participation from Identity Perspectives, Kathy Ning Shen


Identification vs. self-verification in virtual communities (VC): theoretical gaps and design implications, Kathy Ning Shen

Work-life boundary in the context of social network sites, Kathy Ning Shen

Fostering team cognition with collective thought: a theoretically driven design, Kathy Ning Shen and Mohamed Khalifa

System design effects on online impulse buying, Kathy Ning Shen and Mohamed Khalife

Internet usage among Arab adolescents: preliminary findings, Kathy Ning Shen and Maha Shakir

Gender-role stereotypes: perception and practice of leadership in the Middle East, Arijit Sikdar and Sumit Mitra

Dubai a sustainable logistics hub in the Middle East, Balan Sundarakani

A critical review of diversification theoretical perspectives and its impact on performance, Balan Sundarakani and Abdelmoneim Ahmed

A case study of Singapore's automotive supply chain: preliminary analysis and findings, Balan Sundarakani, Robert de Souza, and Mark Goh


Enhancing the supply chain management performance using information technology: some evidence from UAE companies, Balan Sundarakani, Albert Wee Kwan Tan, and David Van Over


An attempt of supply chain practices to enhance a country's performance, Balan Sundarakani, Prem Vrat, and Pradeep Kumar

Large-scale multi-country experiential learning projects in IB/IM education: challenges and best practices for enhancing teaching and research, Vas Taras, Alexander Bode, Douglas Chun, Louise Curran, Susan Gupta, Josephine Igoe, Peter Magnusson, Riikka Sarala, Anja Maria Schuster, Alfredo Jimenez, Jose Vargas-Hernandez, Norhayati Zakaria, Xavier Ordenana, and Betty Jane Punnett


An evaluation of technology integration in teaching statistics: a multivariate survey analysis, Abdellatif Tchantchane, Pauline Fortes, and Swapna Koshy

Organisational sequestering of workplace bullying: adding insult to injury, Alison Thirlwall and Theodore Zorn

Haptic modelling of cochlear implantation, Catherine Todd and Fazel Naghdy


The corporate strategy of Dubai Duty Free, Prakash Vel, Bernard Creed, and Roshni S. Narayan


The branding framework behind Modhesh, Prakash Vel and Laila Suhail


A 4-node coverage approach to the localization problem in UWSNs, Mohamed K. Watfa


A position based routing algorithm in 3D sensor networks, Mohamed K. Watfa and Alaa M. Al Tahan

IPurse: an innovative RFID application, Mohamed K. Watfa, Manprabhjot Kaur, and Rashida Firoz Daruwala

RFID applications in e-healthcare, Mohamed K. Watfa, Manprabhjot Kaur, and Rashida Firoz Daruwala


University of Wollongong in Dubai: creating a private university in the public interest, Robert Whelan and Daniel Kratochvil

Teaching notes: University of Wollongong in Dubai, Rob Whelan and Daniel Kratochvil


Global: are branch campuses serving students well?, Stephen Wilkins and Melodena Stephens Balakrishnan


How well are international branch campuses serving students?, Stephen Wilkins and Melodena Stephens Balakrishnan


Student perception of study at international branch campuses: implication for educators and college managers, Stephen Wilkins and Melodena Stephens Balakrishnan

Student choice in higher education: motivations for choosing to study at an international branch campus, Stephen Wilkins, Melodena Stephens Balakrishnan, and Jeroen Huisman

Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates, Stephen Wilkins, Melodena Stephens Balakrishnan, and Jeroen Huisman

Inference and culture: the distinction between low context culture and high context culture as a possible explanation for cultural differences in cognition, Hiroshi Yama and Norhayati Zakaria

Accerlating social science analysis for a new age (ASSANA): an overview and three case studies using the ASSANA methodology, Norhayati Zakaria

Are you treated fairly? Developing a cultural framework to understand the performance management systems in UAE workplace, Norhayati Zakaria

Empowering knowledge sharing behaviors at workplace: the role and impact of organisational culture, Norhayati Zakaria

Work with diversity, work from a distance: advocating Global virtual teams, Norhayati Zakaria

Mapping a typology for identifying the culturally-related challenges of global virtual teams: a research perspective, Norhayati Zakaria, Andrea Amelinckx, and David Wilemon

Examining cultural effects on distributed decision-making processes using keyword analysis and data mining techniques, Norhayati Zakaria, Derrick L. Cogburn, Pradnya Satish Khadapkar, and Claudia Louis

Market orientation and performance in private universities, Mostaque Ahmed Zebal and David R. Goodwin

Papers from 2011

A technology friendly mathematics teaching methodology, Diane Audi and Mohamed Watfa

Cold chain logistics in the floral industry, Adeola Babalola, Balan Sundarakani, and K. Ganesh

From the desk of the series editor, Melodena Stephens Balakrishnan

Gain the most from your marketing spend on loyalty, Melodena Stephens Balakrishnan


Protecting from brand burn during times of crisis: Mumbai 26/11: A case of the Taj Mahal Palace and Tower Hotel, Melodena Stephens Balakrishnan


Advanced technology investment company (ATIC): a destination global champion, Melodena Stephens Balakrishnan and Immanuel Azaad Moonesar

Destination brand components, Melodena Stephens Balakrishnan, Ramzi Nekhili, and C. Lewis

A new approach for quality enforcement in communities of web services, Abdelghani Benharref, M Adel Serhani, Salah Bouktif, and Jamal Bentahar

Online monitoring for sustainable communities of web services, Abdelghani Benharref, Mohamed Adel Serhani, Salah Bouktif, and Jamal Bentahar


Islamic Banks Vs. Non Islamic Ethical Dimensions, Kassim Dakhlallah and Hela Miniaoui


Return on investment calculator for RFID ecosystem of high tech company, Robert de Souza, Mark Goh, Balan Sundarakani, Wong Tack Wai, Keith Toh, and Wu Wong

An Exploratory Study on SME Growth and Development Decision Making in Dubai, Essam Disi and Kathy Ning Shen

Usability practice and awareness in UAE, Mahd Hindi and Ashraf Khalil

An Asian perspective on the influence of age, job characteristics and training opportunities on job satisfaction, Peter Hosie, Payyazhi Jayashree, Abdellatif Tchantchane, and Lee Ban Seng

Changing mindsets: stimulating deep learning through innovative case assessment involving peers, Payyazhi Jayashree, Sumit Mitra, and Iman Rabah

Strategic change through distributive leadership, Payyazhi Jayashree, Kathy Ning Shen, and Geraldine Lefoe

Aligning change deployment: a Balanced Scorecard approach, P. Jayashree and Syed Hussain

A comparison of ethical perceptions of earnings-management practices, Leoni Jooste

Measuring performance by means of income and cash flows and the life-cycle theory, Leonie Jooste

Conference report: Covering Science and Religion in the Middle East, June 23, 2011: American University of Sharjah, Alma Kadragic

Conference report: The Role of Media in Arab Societies, June 14, 2011, Zayed University, Abu Dhabi, Alma Kadragic

Noor Dubai Foundation: managing blindness in developing countries, Linzi J Kemp, Immanuel A. Moonesar, and Shurooq Al Banna

Learning management system and guided discovery: innovative tools to teaching computer-application to business students, Zeenath Khan

Libraries opt for more online sources, Zeenath Khan and Sreejith Subramanian


Group Work Teaches Freshmen to Communicate, Swapna Koshy

Poster presentation: an effective assessment for large communication classes?, Swapna Koshy


Poster presentation:an effective assessment for large communication classes?, Swapna Koshy

Poster presentations, Swapna Koshy

Sensemaking and sojourner adjustment among Korean entrepreneurs in London (UK), Sid Lowe, Ki Soon Hwang, and Fiona Moore

Gold: an economic pillar in Dubai, Donelda S. McKechnie and Jim Grant

On the performance of hosting web services on mobile devices, Rabeb Mizouni, M Adel Serhani, Rachida Dssouli, Abdelghani Benharref, and Ikbal Taleb

Performance evaluation of mobile web services, Rabeb Mizouni, M Adel Serhani, Rachida Dssouli, Abdelghani Benharref, and Ikbal Taleb

Export volatility and output growth: Case of Turkey, Ramzi Nekhili and Serhan Ciftcioglu

Volatility dynamics in Dubai gold futures market, Ramzi Nekhili and Michael Thorpe


Model checking single web services using Markov Chains and MDPs, Giti Oghabi, Jamal Bentahar, and Abdelghani Benharref

On the verification of behavioral and probabilistic web services using transformation, Giti Oghabi, Jamal Bentahar, and Abdelghani Benharref

Simultaneous scheduling of machine and tool in automated manufacturing system using genetic algorithm, T. Prabaharan, N. Jawahar, and Balan Sundarakani

The cultural influences in effective corporate governance practices: analyzing the trend in emerging market, Vahideh Rafiee and Jawahitha Sarabdeen


An empirical study on E-Banking acceptance in the United Arab Emirates (UAE), Ramona Florentina Rusu and Kathy Shen


Employer branding in selected companies in United Arab Emirates, Jawahitha Sarabdeen, Nada El-Rakhawy, and Haneen Niaz Khan

Importance of location in successful retailing, Ravindra Saxena and Balqees Hashemi

Everyday low price - a blessing in disguise for walmart during recession, Ravindra Saxena and Arpana Sharma

Mobility-aware selection of mobile web services, M Adel Serhani and Abdelghani Benharref

MSOA: Mobility-aware service oriented architecture, M Adel Serhani and Abdelghani Benharref


Enforcing quality of service within web services communities, Mohamed Adel Serhani and Abdelghani Benharref

A Case Study on Effective User Participation for E-Government Assimilation, Kathy Ning Shen and Mohamed Khalifa

Supporting Virtual Teams with CollectiveThought: Applying Semantic Networks to Computer-Mediated Discussions, Kathy Ning Shen and Mohamed Khalifa

Factors influencing the entrepreneurial value creation in the UAE-An exploratory study, Arijit Sikdar and Prakash Vel

Advances in Supply Chain Management: Concepts, Methodologies and Applications, Balan Sundarakani

Analysis of reverse logistics operations for a computer company, Albert Wee Kwan Tan, Arun Kumar, and Balan Sundarakani


A multivariate survey analysis: evaluation of technology integration in teaching statistics, Abdellatif Tchantchane and Pauline Carolyne Fortes

Changing values among countries in the Middle-East and North Africa, Micahel Thorpe and Payyazhi Jayashree

Changing values: a view of Turkey and Egypt, Michael Thorpe, Payyazhi Jayashree, and Peter Hosie


Luxury buying in the United Arab Emirates, K.Prakash Vel, Alia Captain, Rabab Al-Abbas, and Balqees Al Hashemi

Integrated marketing: success story of Crystal Gallery, Prakash Vel, Usha R. Goplani, and Tehzun Sura


Conception, nurturing, leveraging and sustenance of a successful brand, Prakash Vel, Laila Suhail, Roshni Satyanarayan, and Sharon Easo


NGN and WiMAX: Putting the pieces together, Mohamed Watfa, Khaled Abdel Naby, and Chetan Govind Bhatia