Title

How do alternative strategic orientations influence social media performance?

RIS ID

115260

Publication Details

Valos, M. J., Mavondo, F. T. & Nyadzayo, M. W. 2017, 'How do alternative strategic orientations influence social media performance?', Journal of Strategic Marketing, vol. Online First, pp. 1-20.

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Link to publisher version (DOI)

http://dx.doi.org/10.1080/0965254X.2017.1384039