This study looks at the use of LinkedIn in the United Arab Emirates. In-depth interviews with representatives of five organisations and five recruitment companies based in the UAE were conducted to evaluate the use of LinkedIn as a recruitment tool. The study showed that LinkedIn is a cost effective recruitment tool. It is efficient when looking for candidates at the senior level or for those with specialized and unique skills. Recruitment agencies also see it as a competitor. The study concluded that to use LinkedIn effectively organisations should have a clear social media strategy.