Title

Symbolic consumption of tourism destination brands

RIS ID

77111

Publication Details

Ekinci, Y., Sirakaya-Turk, E. & Preciado, S. 2013, 'Symbolic consumption of tourism destination brands', Journal of Business Research, vol. 66, no. 6, pp. 711-718.

Abstract

This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n = 361) who visited a Mediterranean resort city. The results validate three dimensions of symbolic tourism destination brand-self-congruence, brand identification, and lifestyle-congruence affect destination brand loyalty. Practical and theoretical implications are discussed within the general framework of consumer behavior theory. 2011 Elsevier Inc.

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Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.jbusres.2011.09.008