Title

SME adaptation for survival in economic crisis: a customer relationship orientation

RIS ID

76843

Publication Details

Balakrishnan, M. Stephens. & Koshy, A. 2012, 'SME adaptation for survival in economic crisis: a customer relationship orientation', Academy of Internatioinal Business Annual Conference: Rethinking the Roles of Business, Government and NGOs in the Global Economy, Academy of International Business, United States of America, pp. 225-225.

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