Title

Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment

RIS ID

35754

Publication Details

Zakaria, N. & Abdul Talib, A. N. 2010, 'Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment', Journal of Islamic Marketing, vol. 1, no. 1, pp. 51-62.

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Link to publisher version (DOI)

http://dx.doi.org/10.1108/17590831011026222