RIS ID
36368
Link to publisher version (URL)
Conference of the Academy of World Business, Marketing and Management Development
Abstract
Today retailers need more integrated and reliable strategies and solutions in order to remain competitive and one of the important sources of enjoying a competitive advantage can be optimizing the Retail cost of operation. Information technology as a domain, with its tools for modern retailing can improve retailer, supplier, and customer activities and experiences and provide an opportunity for retailers to control their operations resulting in cost optimization. This paper brings out the strategic benefits of using IT solutions to optimize retail cost and addresses the challenges that could be faced by retailers in implementing them and suggests methods to overcome the same.
Publication Details
Vel, P. & Mosavi, N. 2010, 'Retail cost optimization, strategy and information technology', in G. Ogunmokun, R. Gabbay & J. Rose (eds), Biennial 2010 Conference of The Academy of World Business, Marketing and Management Development, Academy of World Business, Marketing and Management Development, Australia, pp. 210-223.