Title

Destination brand components

RIS ID

31168

Publication Details

Balakrishnan, M. Stephens., Nekhili, R. & Lewis, C. 2011, 'Destination brand components', International Journal of Culture, Tourism and Hospitality Research, vol. 5, no. 1, pp. 4-25.

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Link to publisher version (DOI)

http://dx.doi.org/10.1108/17506181111111726