Dubai - a star in the east: a case study in strategic destination branding
Melodena Stephens Balakrishnan, University of WollongongFollow
Balakrishnan, M. 2008, 'Dubai - a star in the east: a case study in strategic destination branding', Journal of Place Management and Development, vol. 1, no. 1, pp. 62-91.
Please refer to publisher version or contact your library.