Getting the customer interested in your innovation: role of distribution and promotion strategies
Arijit Sikdar, University of WollongongFollow
Prakash Vel, University of WollongongFollow
Sikdar, A. & Vel, P. 2010, 'Getting the customer interested in your innovation: role of distribution and promotion strategies', Business Strategy series, vol. 11, no. 3, pp. 158-168.
Please refer to publisher version or contact your library.
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