Title

Getting the customer interested in your innovation: role of distribution and promotion strategies

RIS ID

36364

Publication Details

Sikdar, A. & Vel, P. 2010, 'Getting the customer interested in your innovation: role of distribution and promotion strategies', Business Strategy series, vol. 11, no. 3, pp. 158-168.

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Link to publisher version (DOI)

http://dx.doi.org/10.1108/17515631011043822