Title

Gain the most from your marketing spend on loyalty

RIS ID

42817

Publication Details

Balakrishnan, M. Stephens. 2011, 'Gain the most from your marketing spend on loyalty', Business Strategy Series, vol. 12, no. 5, pp. 219-225.

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Link to publisher version (DOI)

http://dx.doi.org/10.1108/17515631111166852