Data obtained from investigation into asthma awareness and education in the 65+ age group
1 January 2005 - 31 December 2006
Based on health practitioner interviews and older person's surveys, the dataset shows that there was a considerable gap in the asthma-related knowledge and skills of older adults in the Illawarra region. While Health Practitioners acknowledge that asthma is a health issue relevant to older adults, older adults do not perceive asthma as a severe illness or one that is relevant to them. There is a need for broader research to ascertain if the results of this study are representative of older people at a state or national level. Further research into possible cues to action for target group is also required. Application of theoretical models such as social marketing and community education to further explore key themes outlined here would be useful in providing clearer direction for future interventions. This research was undertaken with the support of the Asthma Foundation of New South Wales.
1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES
asthma, aged, aged care, Illawarra
University of Wollongong