Collection Title
Young people's responses to the brand name Headspace: a holistic and youth focused general practice, and exploration of possible alternative names for such a service
Date range
2007
Description
Focus group interviews and survey data from local high school and university students showing youth perceptions and responses to Headspace branding and investigation of alternative branding options. These sudies were done in conjunction with the Illawarra Division of General Practice.
FoR Codes
1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES
Keywords
Headspace, youth, mental, health, IDGP
UOW Key
uow.edu.au/COL/53
Persistent Identifier
Source
University of Wollongong