Collection Title
Development of an innovative social marketing campaign for the Cancer Council NSW Sun Protection Project to promote sun protection behaviours
Date range
1 January 2005 - 31 December 2008
Description
The dataset contains an academic review of theoretical sun protection social marketing campaigns. It includes best practice guidelines for sun protection campaigns and a literature review of sun protection behaviour and knowledge. Also included is formative research to assess and evaluate the effectiveness of previous sun protection campaigns on attitudes and behaviour together with a comprehensive social marketing plan for sun protection campaign for CCNSW.
FoR Codes
1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES
Keywords
sun, protection, social, marketing, protective, behaviours, Cancer Council NSW, CCNSW
UOW Key
uow.edu.au/COL/50
Persistent Identifier
Source
University of Wollongong