Collection Title
Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results
Date range
1 January 2005 - 31 December 2006
Description
This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.
FoR Codes
1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES
Keywords
obesity, nutrition message, food, advertising, consumer, perceptions, credibility, ambiguity
UOW Key
uow.edu.au/COL/42
Persistent Identifier
Source
University of Wollongong