Collection Title

Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results

Date range

1 January 2005 - 31 December 2006

Description

This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.

FoR Codes

1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES

Keywords

obesity, nutrition message, food, advertising, consumer, perceptions, credibility, ambiguity

UOW Key

uow.edu.au/COL/42

Source

University of Wollongong

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Location

 
COinS