Collection title

Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results

Description

This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.

Keywords

obesity, nutrition message, food, advertising, consumer, perceptions, credibility, ambiguity

Publisher

University of Wollongong

Persistent identifier (Handle)

http://hdl.handle.net/102.100.100/6712

Collection period

1 January 2005 - 31 December 2006

FoR codes

1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES

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Article Location

 
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