Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results
1 January 2005 - 31 December 2006
This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.
1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES
obesity, nutrition message, food, advertising, consumer, perceptions, credibility, ambiguity
University of Wollongong