Document Type

Conference Paper

Publication Details

Lee, B. C., Ang, L. & Dubelaar, C. (2002). Trust, Choice and Online Shopping. In J. Hendry, C. Jevons & C. Dubelaar (Eds.), Fourth Australasian Services Research Workshop (pp. 7-17). Victoria:


Trust is a major issue in Internet transactions. This paper presents a model of trust on the Internet that focuses on three dimensions of trust. It investigates the perceived value a consumer places on these dimensions when set in the context of different product categories, price discounts, and delivery time. It is argued that the more willing an Internet merchant is to heed these three dimension of trusts, the greater the probability of transaction on the Internet.