This paper discusses the integration of a flexible online learning environment into an undergraduate management accounting subject using WebCT and presents the results of research based on student evaluations of this integration. Student responses indicate four general trends. First, that there was overall satisfaction with the quality of the subject and the way in which substantial resources were offered online. Secondly, that the use of WebCT enhanced the learning experience and promoted independence, essential criteria for evolving life long learning skills. Thirdly, that WebCT made access to learning materials more readily suitable to the practical constraints of the learners' individual situations. Fourthly, that many students valued highly their relationship with the teaching team, whether in person in tutorials or lectures, or more distantly, in email or discussion board interactions.