Tam, L., Wood, W. & Ji, M. F. (2009). Brand loyalty is not habitual. In D. J. Maclnnis, C. Whan. Park & J. R. Priester (Eds.), Handbook of Brand Relationships (pp. 43-62). New York: Society for Consumer Psychology.
Please refer to publisher version or contact your library.
Publication Details
Tam, L., Wood, W. & Ji, M. F. (2009). Brand loyalty is not habitual. In D. J. Maclnnis, C. Whan. Park & J. R. Priester (Eds.), Handbook of Brand Relationships (pp. 43-62). New York: Society for Consumer Psychology.