Tam, W. & Spanjol, J. (2012). When impediments make you jump rather than stumble: The beneficial effects of regulatory non-fit on forming implementation intentions to attain goals. Marketing Letters, 23 (1), 93-107.
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Publication Details
Tam, W. & Spanjol, J. (2012). When impediments make you jump rather than stumble: The beneficial effects of regulatory non-fit on forming implementation intentions to attain goals. Marketing Letters, 23 (1), 93-107.