Title

Designing persuasive destination websites: a mental imagery processing perspective

RIS ID

55250

Publication Details

Lee, W. & Gretzel, U. (2012). Designing persuasive destination websites: a mental imagery processing perspective. Tourism Management, 33 (5), 1270-1280.

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Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.tourman.2011.10.012