Gradual changes in repeat customers' adoption behavior toward responses to mobile direct mail coupon promotions
RIS ID
49450
COinS
49450
Publication Details
Kondo, F. N., Jian, S. & Akter, S. (2008). Gradual changes in repeat customers' adoption behavior toward responses to mobile direct mail coupon promotions. International Journal of Mobile Marketing, 3 (2), 15-24.